10 Coolest Brands in Banking 2015 [News]

March 19, 2015 Philip Ryan

How do you define “cool”?

The Urban Dictionary (which is way cooler than other dictionaries) says “cool” is:

An adjective referring to something that is very good, stylish, or otherwise positive. [As in,] Your computer is very cool.

Bank Innovation fintech market data cloudWelcome to our fourth annual list of the 10 financial services brands that are “very good,” “stylish,” and “otherwise positive.” This list — which is followed by a rundown of honorable mentions, as well as a “meh” list — is not the result of a popularity contest, nor is it based on something as prosaic as “data,” “analysis” or anything concrete. Our apologies to all you data wonks out there.

Like all brands, our list is based on nothing less than our “impressions,”  “feelings,” and “beliefs.” Brand is, of course, an ethereal thing. While it might be based on actions and efforts, it is, in the end, nothing more than perception. We “believe” Apple is “important,” so it is.

And that’s what makes brand so profoundly interesting. A brand is the culmination of, well, a lot of stuff, and not any one component can be absolutely weighed or divined. Does it matter to “do a good job”? Yes. Will a brand benefit from creating products that are “new” and “innovative”? Sure. And a whole lot more.

We have mashed these and many more factors into our consideration. But, mainly, we have relied on fact — what has been done and accomplished — for in the end the most profound determinant of a brand’s worth is what is yields. And these 10 companies right now are yielding lots of “cool.”

Here are the Coolest Brands in Banking 

Coolest Brands 2015: Xignite: Aggregation for Aggregators

Building a data-driven financial services company? You will probably end up calling Xignite at some point.

The San Mateo-based startup offers on-demand financial data from the cloud to companies such as Yodlee, eToro, Personal Capital, Betterment, and Wealthfront. These are companies selling aggregation services — and doing so by way of buying data from  Xignite.

And that’s not to mention established players such as SAS, Oracle, SunGard, TD Ameritrade, Charles Schwab, Navy Federal Credit Union, and BNY Mellon … the list goes on, and even extends beyond financial services as well to GE, Con Edison, ZipCar, Coldwell Banker, Starbucks …

 Xignite sees some 25 billion data requests a month, according to the company. (We note in passing here that the term “Big Data” has a made a welcome exit from everyday discourse in the industry.) Xignite plays in the innovation space, too. It is providing six months of market data to startups in Boston’s FinTech Sandbox at no charge.

Good to meet your future customers when they’re young.

Source: Bank Innovation



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