How they describe themselves: Listed on the Forbes FinTech 50 and KPMG FinTech 100 lists, and named “one of the coolest brands in banking,” Xignite delivers cloud-based real-time, reference and historical market data via APIs to digital assets, such as websites and apps. Xignite clients who power their solutions with Xignite market data include fintech disruptors Betterment, FutureAdvisor, Personal Capital, Robinhood, SoFi, StockTwits, and Wealthfront.
How they describe their product/innovation: Financial services organizations can license the Xignite Market Data Cloud Platform, a cloud-based data distribution solution that helps large financial institutions centralize, distribute and optimize access to real-time and reference data they have licensed from Xignite, Bloomberg, Thomson Reuters or other market data vendors. Using Xignite’s cloud architecture, market data is made available via REST APIs to allow employees and downstream systems to instantly pull data into portals, proprietary in-house systems. Financial services organizations can now innovate at the speed of a fintech startup and knock billions of dollars off their cost infrastructure.
Product distribution strategy: Direct to Business (B2B), licensed